Terms of Service

Last Updated: 20 September 2026

1. Who we are and what these Terms cover

These Terms of Service (“Terms”) apply to your use of the MetaMate WordPress plugin, our hosted AI service, and the website metamateplugin.com (together, “MetaMate”). MetaMate is provided by Farhat Gull, a sole trader trading as MetaMate, of Unit 65683, Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, UK (“we”, “us”, “our”). You can contact us at support@metamateplugin.com.

By buying, downloading, installing or using MetaMate you agree to these Terms. If you do not agree, please do not use it.

SearchVesa is a separate free plugin, available from WordPress.org under the GNU General Public License (GPL). It works on your own website, does not use AI, makes no calls to our servers and does not need a licence. Only sections 4, 6 and 9 to 13 apply to SearchVesa. The rest of these Terms apply to paid MetaMate plans.

2. Definitions

  • “Plugin” means the MetaMate WordPress plugin.
  • “AI service” means our hosted service that checks your licence and passes your AI requests to OpenAI.
  • “Licence” means the right to use the Plugin and the AI service on the number of websites included in your plan.
  • “You” means anyone who installs, buys or uses MetaMate.

3. Plans and licences

What you get depends on your plan:

PlanWhat you getWebsites
FreeSearchVesa, from WordPress.org. No AI. No licence needed.Any number, under the GPL
StandardMetaMate with the Standard features shown on our pricing page.5 licensed websites
PremiumMetaMate with everything in Standard plus the Premium features shown on our pricing page.7 licensed websites

The features of each plan, and the number of AI generations included each month, are shown on our pricing page when you buy. Your monthly allowance resets at the start of each calendar month.

Fair use. Your monthly allowance is a limit, not a target. We may temporarily limit, slow down or suspend AI generation on an account if its use is automated in a way that is not normal content publishing, tries to get around the monthly limit, or puts a disproportionate load on our systems. Where practical we will tell you first. This does not affect content you have already generated, or the parts of the Plugin that work without the AI service.

4. Intellectual property and the GPL

The Plugin code is licensed under the GNU General Public License version 2 or later, in line with WordPress. That means you may copy, study, modify and redistribute the code under the terms of that licence.

The following remain our exclusive property, separate from the GPL-licensed code:

  • The MetaMate name, logo and trademark.
  • Our branding, marketing materials and website design.
  • Our hosted AI service (the infrastructure that checks licences and passes AI requests to OpenAI). Access to it is governed by your plan and these Terms, whatever the GPL status of the Plugin code.
  • Any proprietary documentation that is not distributed with the Plugin.

Buying a licence gives you the right to use our hosted AI service and the paid features that depend on it, in line with your plan. It does not give you the right to use the MetaMate name, logo or trademark for your own purposes.

We do not claim ownership of your content or of the suggestions generated for you. AI suggestions may not be unique, and other users may receive similar ones.

5. Updates

While your paid licence is active, you can receive Plugin updates through your WordPress dashboard. We may release updates, security fixes and new features from time to time.

6. Support

  • SearchVesa (Free): support is through the SearchVesa support forum on WordPress.org.
  • Standard and Premium: email support@metamateplugin.com. These requests are answered ahead of other enquiries. We aim to reply within 2 working days (Monday to Friday). This is a target, not a guarantee.

Support covers installation, activation and how the Plugin works. We cannot provide custom development, SEO consulting or troubleshooting of third-party software.

7. Payment and subscriptions

  • Paid plans are billed monthly or yearly, as you choose at checkout.
  • Payments are handled by SureCart, our checkout and licensing provider, which uses payment processors such as Stripe and PayPal. We never see or store your full card details.
  • Subscriptions renew automatically until you cancel.
  • You can cancel at any time from your account dashboard. Your licence stays active until the end of the period you have paid for.
  • Refunds are covered by our Refund Policy.

8. Ending access

We may suspend or end your access to the AI service if you:

  • break these Terms;
  • distribute or modify the proprietary elements described in section 4 (our name, logo, branding and marketing materials) without permission;
  • do not pay, or commit fraud;
  • resell or misuse access to the AI service.

When access ends, the paid AI features stop working straight away. This does not affect your rights under the GPL in relation to the Plugin code. You may stop using MetaMate at any time by cancelling your plan.

9. Our promises and their limits

We will provide the Plugin and the AI service with reasonable care and skill. We cannot promise that:

  • the Plugin or the AI service will be error-free or uninterrupted;
  • AI suggestions will suit your purposes or improve your search rankings;
  • it will work with every theme or plugin.

AI suggestions can be wrong or unsuitable, so please review them before you publish. SearchVesa is provided free of charge and “as is”, as set out in the GPL.

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law. If you are a consumer, your legal rights are not affected.

Subject to that, we are not liable for loss of profit, revenue, data, goodwill or search rankings, or for any indirect or consequential loss. Our total liability to you for anything arising from your use of paid MetaMate plans is limited to the amount you paid us in the 12 months before the claim arose.

10. Your responsibilities

You agree to:

  • use MetaMate lawfully and ethically;
  • keep your licence key private, and not misuse or resell access to the AI service outside your licence;
  • keep backups of your WordPress site;
  • follow the data protection and copyright laws that apply to you.

You are responsible for the accuracy and legality of any content you publish, and for any personal data you choose to send through the AI features (see our Privacy Policy).

11. Privacy

Our Privacy Policy explains how we collect and use personal data under UK GDPR (and EU GDPR where it applies). Please read it together with these Terms.

12. Changes to these Terms

We may update these Terms. The current version is always on this page with its “Last updated” date. If we make a material change, we will take reasonable steps to tell paying customers, for example by email.

13. Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer living elsewhere in the UK or in another country, you may also have the right to bring a claim in your local courts and to rely on the mandatory consumer protections of your country.

14. Contact

Questions about these Terms: support@metamateplugin.com

Farhat Gull, trading as MetaMate (metamateplugin.com), Unit 65683, Courier Point, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FH, UK